What is an example of misrepresentation when advertising life insurance?

Claiming unqualified benefits in life insurance advertising constitutes misrepresentation because it involves making false statements or misleading claims regarding the coverage or benefits that a policy offers. This kind of misrepresentation can deceive potential policyholders into believing they are receiving more substantial or different benefits than what the insurance policy actually provides. It undermines the integrity of the insurance market by creating unrealistic expectations and may lead to consumers making uninformed decisions based on inaccurate information.

The other options either do not involve misrepresentation or may be legitimate practices within the insurance industry. Selling policies at lower premiums than competitors is a common marketing strategy and does not mislead about policy features. Using technical jargon may make it harder for consumers to understand but does not constitute false representation. Highlighting unique features of a life insurance policy is generally seen as a valid advertising tactic, as long as those features are accurately represented and not misleading.